San-Ei Gen F.F.I., Inc.

about us

Natural Colors

  • PureRadish
  • Beta-Carotene
  • Lycopene
Lycopene and Beta-Carotene

Innovating Colors Since 1938

San-Ei Gen is a long established food color manufacturer that developed Japan’s first artificial food colors in 1938 and also pioneered in producing natural food colors in Japan in 1965.

We succeeded in the development and commercial production of world’s first natural color extracted from red cabbage. Since then, we have created and sold colorants that are developed with the use of our own extraction and refining techniques.

Safflower

Safflower

Purple Sweet Potato

Purple Sweet Potato

Black Carrot

Black Carrot

Tomato Lycopene

Tomato Lycopene

Red Cabbage

Red Cabbage

Carotene

Carotene

Carotene

Red Radish

Carotene

Paprika

Our Strength:
Extensive Types of Applications and Exceptional Quality Assurance

We possess a variety of application technologies, which we can utilize to test the performances of our colors in a wide range of food and beverage applications. These include but are not limited to soft drinks, alcoholic drinks, confectionery, frozen desserts, yogurts, baked goods, processed foods and many more.

In addition, we ensure the high quality, safety and performance of our products through the implementation of advanced deodorization technology, strict color control and a high standard quality control system.

Working closely with our customers in the development of their food products, San-Ei Gen provides color products that meet their demands to help people enjoy a rich and varied diet.

Extensive Range of Color Products

The core lineup of our products includes artificial colors, natural water soluble colors and coloring foods such as purple sweet potato and red radish, alongside natural oil-soluble colors such as beta-carotene and paprika extract.

We offer products, including carotenoid, that can stably disperse in water with our original emulsification technology.

Major Colors Characteristics
Purple Sweet Potato High stability, bright color tone
Red Radish High stability, bright color tone, odor-free
Safflower High stability, less odor
Beta-Carotene High stability, wide range of color tones from yellow to orange
Paprika High stability, less odor
Tomato Lycopene High stability
Red Cabbage High stability, bright color tone, less odor
Black Carrot High stability, bright color tone
JMA TSRI ARA K
Major Product Information
Color Material
(Color Tone)
CFR Title 21 E Numbers Typical Application
Beverages Confectionery Dairy
Foods
Anthocyanins Purple Sweet Potato 73.260 E163
Red Cabbage 73.260 E163
Grape Juice 73.250 E163
Black Carrot 73.260 E163, Coloring Foodstuff
Purple Corn 73.260 E163
Red Radish 73.260 E163
Elderberry 73.250 E163
Beetroot Beetroot 73.260 E162  
Lycopene Tomato 73.585 E160d
Cochineal Carmine 73.100 E120    
Carminic Acid 73.100 E120
Paprika Extract Paprika 73.345 E160c
Carotene Synthetic 73.95 E160a(i)
Blakeslea Trispora 73.95 E160a(iii)
Carrot 73.300 E160a(ii)
Palm Oil - E160a(ii)
Dunaliella - E160a(iv)
Lutein Marigold - E161b
Curcumin Turmeric 73.600 E100  
Spirulina Extract Spirulina 73.530 Coloring Foodstuff  
Safflower Extract Safflower - Coloring Foodstuff
Malt Barley Malt - Coloring Foodstuff
Gardenia Gardenia Yellow - -  
Gardenia Blue - -
Gardenia Red - -

The above products are a selection of our most popular colors. We do have many other colors available in our portfolio. Should you require a color not listed above, please contact your local representative who will be pleased to assist you.