San-Ei Gen is a long established food color manufacturer that developed Japan’s first artificial food colors in 1938 and also pioneered in producing natural food colors in Japan in 1965.
We succeeded in the development and commercial production of world’s first natural color extracted from red cabbage. Since then, we have created and sold colorants that are developed with the use of our own extraction and refining techniques.
Purple Sweet Potato
We possess a variety of application technologies, which we can utilize to test the performances of our colors in a wide range of food and beverage applications. These include but are not limited to soft drinks, alcoholic drinks, confectionery, frozen desserts, yogurts, baked goods, processed foods and many more.
In addition, we ensure the high quality, safety and performance of our products through the implementation of advanced deodorization technology, strict color control and a high standard quality control system.
Working closely with our customers in the development of their food products, San-Ei Gen provides color products that meet their demands to help people enjoy a rich and varied diet.
The core lineup of our products includes artificial colors, natural water soluble colors and coloring foods such as purple sweet potato and red radish, alongside natural oil-soluble colors such as beta-carotene and paprika extract.
We offer products, including carotenoid, that can stably disperse in water with our original emulsification technology.
|Purple Sweet Potato||High stability, bright color tone|
|Red Radish||High stability, bright color tone, odor-free|
|Safflower||High stability, less odor|
|Beta-Carotene||High stability, wide range of color tones from yellow to orange|
|Paprika||High stability, less odor|
|Tomato Lycopene||High stability|
|Red Cabbage||High stability, bright color tone, less odor|
|Black Carrot||High stability, bright color tone|
|Major Product Information|
|CFR Title 21||E Numbers||Typical Application|
|Anthocyanins||Purple Sweet Potato||73.260||E163||●||●||●|
|Black Carrot||73.260||E163, Coloring Foodstuff||●||●||●|
|Spirulina Extract||Spirulina||73.530||Coloring Foodstuff||●||●|
|Safflower Extract||Safflower||-||Coloring Foodstuff||●||●||●|
|Malt Barley||Malt||-||Coloring Foodstuff||●||●||●|
The above products are a selection of our most popular colors. We do have many other colors available in our portfolio. Should you require a color not listed above, please contact your local representative who will be pleased to assist you.